Rose recently wrote and Annemarie van Vugt Imagine an article on recruitment in 3.0 & Yard (July 2010), the magazine about labor market. Various developments in recruitment provide shifts, which in turn have consequences. As Annemarie herself says in her article in Yard &: 'The shift in labor market ensures that it might not be as easy and convenient as 15 years ago but a lot more exciting and creative being. " Recruitment 3.0 stands for relevance: the right message at the right time, in the right place, through the right medium to show the right audience. In the long term to achieve optimal results go businesses through interaction (social media) and retargeting a relationship with their future employees.
Here we try an idea of the online business models used and we can then our question: What business models will mainly be used by job holders by developments in recruitment?
Pay per placement
The best known and most widely used model in recruitment is pay per placement. You put such a vacancy in the newspaper (print) or on a job site (online). You pay for this range to the medium (for the critics, believe it). You know in advance so that your audience may not be able to reach and how many people will actually watch your job and what results you will have ads in the form of applications or placements. For the owners of that particular medium is the income it is in selling space, the more space you sell, the more money you receive.Pay per view
That is why many companies have begun making use of advertising in such a banner based on cost-per-view. The advantage of this model is that the advertiser pays for this the number of times the banner was actually shown to the audience on the website or on the network. The disadvantage is that you pay for the views, but not for the result that the expression has been applied. This model is the business model in the show as often as possible in expressing the advertiser, the more visitors, the more you earn.Pay per click
The CPM model (cost per mille, pay per 1000 views) was the first step to using a business model the impact of online media more measurable. A next step was therefore the cost per click model, this is the advertiser paid for the number of times the ad is actually clicked on by visitors. In cost per click model is well possible that the entire ad is displayed on the page of the owner of the portal, if the visitor is redirected to the complete job on the website of a job holder. The last option combined with the use of an analytical tool allows the effect of your campaign by measuring complete. Think: traffic from the sources I have received, how this traffic is converted to applications / CV 's and how did that again converted to "hires"? In fact, deserve the parties to the CPC model to fetch the number of clicks they generate.Pay to conversion
Because there are advertisers willing to pay only for the actual outcome of the campaign are models created as cost per action, cost per lead and cost per conversion. These models are mainly used when the entire campaign is conducted by third: audience research, message preparation, landing pages and attract the target audience.Which model do you choose?
Each model is of course that there is always an investment is made on the basis of (expected) results point is that one business model is more suitable for measurable than others. Also, the choice between models depends on your strategy: make yourself a killer recruitment site and choose to pay for the number of relevant visitors that anyone can deliver or you choose the entire process to outsource to third parties and pay So you prefer the outcome in terms of CVs or even hires?What changes take place here?
At this moment all al behoor significant shifts instead doordat vacancy houders better the results to measure their wervingscampagne or because they prefer visitors on their site received over dat eigen recruiting potential workers are finding jobs in a number of external pages.What changes take place?
The advent of augmented reality, location based services etc. the question arises, what business models will be used and will create new business models?What is your idea?
